Passionfroot Raises $15 Million Series A to Expand B2B Creator Marketplace in the U.S.

Passionfroot Secures $15 Million to Accelerate Global Expansion

Berlin-based creator economy startup Passionfroot has raised $15 million in a Series A funding round to expand its B2B creator marketplace and grow its presence in the United States.

The round was led by Insight Partners, with participation from existing investors Creandum, Supernode Global, and s16vc. The latest investment brings the company's total funding to more than $21 million.

Connecting B2B Brands with Expert Creators

Founded by Jen Phan, Passionfroot operates a marketplace that connects B2B creators with brands seeking specialized content and thought leadership.

The platform provides campaign management, creator discovery, global payments, and performance analytics. It also offers Zest, an AI-powered agent that helps brands identify creators, manage campaigns, and measure marketing performance.

According to the company, it has paid more than $10 million to creators over the past 18 months and has worked with customers including ElevenLabs, Figma, Replit, Framer, and Gamma.

Expanding into the U.S. and Brazil

The new funding will support the opening of offices in New York and São Paulo, expand the company's team, and accelerate product development.

Passionfroot also plans to introduce additional AI-powered tools that help brands measure AI-driven visibility while providing creators with monetization insights and content recommendations.