PlannerPal Raises $6M to Take AI Financial Advice Beyond Meeting Notes

PlannerPal, a London-based fintech startup building AI tools for financial advice firms, has raised $6 million in funding to expand its platform beyond meeting notes and into broader client intelligence.

The round was led by Mercia Ventures, with existing investor Ada Ventures also participating alongside strategic fintech investors and angels. Ada Ventures previously led PlannerPal's pre-seed round in February 2024.

PlannerPal says more than 250 UK financial advice firms now use its platform, including Canaccord Wealth, ValidPath, and Amber River. Together, those firms are responsible for around £150 billion in client assets. The company also says four of the UK's top 20 wealth managers are customers.

From Meeting Notes to Client Intelligence

PlannerPal initially focused on removing administrative work from financial advisers.

Its software can capture client meetings, generate documents, and update the systems advisers use in their day-to-day work.

The company is now expanding that approach.

PlannerPal connects client conversations, documents, and CRM data so advice firms can create richer client records and use that information across their organisations.

The company says advisers remain in control of changes made through the platform, while data security remains a core part of the product.

CEO and co-founder Mark Whitcroft describes the larger opportunity as making the client information already held by financial advice firms more useful.

Rather than creating another standalone AI application, PlannerPal wants its technology to sit inside the systems advisers already depend on.

Built Into Existing Adviser Systems

PlannerPal is integrated with Iress Xplan, allowing advisers to launch the platform through single sign-on.

It also integrates with Intelliflo, Curo, Plannr, Microsoft Teams, Zoom, and SharePoint.

The company says it is the only AI partner selected for the Iress Partnership.

Iress expanded its relationship with PlannerPal in July 2026. PlannerPal's Xplan CRM Updater can cover 400 data fields in the standard Xplan fact find, according to Financial Reporter.

This integration strategy is central to PlannerPal's pitch.

The company argues that financial advice firms do not need another disconnected AI tool sitting outside their core systems. Instead, AI should work alongside the firm's existing client data and workflows.

Expanding Into Mortgages

PlannerPal is also moving beyond wealth management into the UK mortgage market.

Charles Cameron, described by PlannerPal as one of the UK's largest independent mortgage brokers, is among its newer customers.

The company sees a similar problem across mortgage advice: information is spread across conversations, documents, and different systems, while firms face increasing pressure to provide consistent and suitable advice at scale.

PlannerPal believes AI could allow advisers to handle more clients while maintaining a more personalised service.

The expansion puts PlannerPal into competition with a growing group of AI companies targeting financial advice and mortgage workflows.

A Growing AI Financial Advice Market

The UK's financial advice sector is increasingly experimenting with AI.

The Financial Conduct Authority's 2025 survey of advice firms, published in April 2026, received responses from more than 4,100 firms. Together, those firms advise on around £1 trillion of assets for more than 4.1 million retail clients.

Among large firms with 50 or more advisers, 95% said they were already using AI in the advice process or considering it.

However, actual planned adoption varies by company size. The FCA found that 52% of large firms said they would use AI in advice, compared with 38% of medium-sized firms and 14% of small firms.

That leaves a large market still deciding how AI should fit into financial advice.

Competition Is Heating Up

PlannerPal is competing against better-funded startups in the category.

Nevis raised a $35 million Series A led by Sequoia Capital, ICONIQ, and Ribbit Capital in December 2025.

Zocks raised a $45 million Series B co-led by Lightspeed Venture Partners and QED Investors in January 2026 and says more than 5,000 firms use its platform.

London-based Saturn raised a $15 million Series A led by Singular and says it serves more than 600 advisory firms.

Marloo raised a $10 million seed round led by Blackbird Ventures in April 2026, following a $2.7 million pre-seed round in 2025.

Many of these companies started with administrative automation and meeting notes before moving toward broader financial advice workflows.

PlannerPal is betting that its integrations with core adviser systems can give it an advantage.

The Founders and Investors

PlannerPal was co-founded by Mark Whitcroft, who previously co-founded Hazel, a platform providing property and financial guidance for older adults.

He also worked at fintech venture firm Illuminate Financial.

Mercia Ventures investment director Adam Lovell said advice firms have spent the last two years experimenting with AI and are increasingly looking for long-term partners that can work with existing systems and client data.

The latest funding will allow PlannerPal to expand its engineering and product teams, support customer rollouts, and develop its client intelligence capabilities.

The bigger question is whether financial advisers will pay for AI that does more than write meeting notes.

PlannerPal wants to turn fragmented client information into a continuously useful intelligence layer for advice firms.

If that works, the meeting note could become just the starting point rather than the product itself.