Neon Commerce Raises $13 Million Series A to Expand Gaming Commerce Platform

Neon Commerce Secures $13 Million Series A

San Francisco-based fintech startup Neon Commerce has raised $13 million in a Series A funding round to expand its direct-to-consumer (DTC) commerce platform for the gaming industry.

The round included participation from KRAFTON as a strategic investor, alongside Andreessen Horowitz (a16z) and Renegade Partners. The latest investment brings the company's total funding to $27 million since its founding.

Powering Commerce for Game Publishers

Founded in 2022 by Chris Faught, Neon Commerce provides a technology platform that enables game publishers to manage online stores, payments, fraud prevention, taxes, and loyalty programs within their own ecosystems.

The platform offers personalized web stores, integrated payment processing, and loyalty solutions designed to help publishers strengthen player engagement while maintaining greater control over customer relationships and transaction data.

According to the company, Neon supports both mobile and PC games across multiple genres and has increased its gross merchandise value (GMV) more than tenfold over the past two years, while achieving over 200% year-over-year growth during the first half of 2026.

Expanding Gaming Commerce Infrastructure

The company plans to use the new funding to expand its commerce and loyalty infrastructure across the gaming industry and continue developing tools that help publishers improve player engagement and monetization.