Let’s Game Now Raises ₹30 Cr from Anand Mahindra and Bestvantage Investments

Indian gaming and esports company Let’s Game Now has raised ₹30 crore in a funding round co-led by Anand Mahindra and Bestvantage Investments, with participation from a UAE-based family office.

The company plans to use the fresh capital to accelerate the development of the Indian Super Gaming League (ISGL), according to its press release.

Founded in 2018 by Santanu Basu, Let’s Game Now operates a gaming and esports tournament platform that connects brands with gamers. Its activities include online gaming tournaments, large-scale offline events and live broadcasting services across South Asia and Southeast Asia.

The funding comes as the company looks to build on its existing gaming community and expand its esports initiatives.

Building an Esports Platform Across Markets

Let’s Game Now works across gaming tournaments, esports events and brand partnerships. Its platform provides businesses with opportunities to engage gaming audiences through organised competitions, offline events and live broadcasts.

The company operates across South Asia and Southeast Asia, with a reported presence in 18 countries.

According to the company, it has organised more than 2,000 events and served over 30 clients. It also claims a total reach of more than 50 million.

These figures reflect the company's reported scale across its gaming and esports activities. The source announcement does not provide a breakdown of how total reach is calculated or how many users actively participate in its events.

A Community of Gamers, Creators and Students

Let’s Game Now reports a community of more than 1.4 million members, supported by several digital channels and a database of over 100,000 gamers.

Its reported community metrics include approximately 387,900 YouTube subscribers, 193,300 Discord members and 40,000 Instagram followers.

The company also has a grassroots presence in educational institutions. According to the announcement, its network extends across more than 400 colleges in over 80 cities, reaching more than 700,000 students.

Its campus network includes more than 20 events and over 30 club partnerships.

This college presence could provide a foundation for grassroots esports participation and help the company connect with younger gaming audiences. However, the source does not disclose how many students actively participate in its programmes or how these activities contribute to revenue.

Funding to Accelerate the Indian Super Gaming League

The ₹30 crore funding round was co-led by Anand Mahindra and Bestvantage Investments, with participation from a UAE-based family office.

Let’s Game Now said the proceeds will be used to accelerate the development of the Indian Super Gaming League.

The company has not disclosed a detailed allocation of the funding or a specific launch timeline for the league in the provided announcement.

The planned investment in ISGL signals a focus on developing its esports offering beyond individual tournaments and events. The scale and commercial impact of the initiative will depend on its execution, participation from gaming communities, and engagement from sponsors and other industry partners.

India's Expanding Gaming Market

The funding announcement comes amid projections for continued growth in India's gaming industry.

According to the market research cited in the source article, the Indian gaming market is valued at approximately $3.8 billion and is projected to reach $9.2 billion by FY29.

A growing gaming market could create opportunities for tournament organisers, esports platforms, brands and event operators. For companies such as Let’s Game Now, the challenge is converting audience reach and community participation into sustainable commercial activity.

Its reported network of gamers, college communities and brand clients provides an existing base as it develops the Indian Super Gaming League.

However, the market projection alone does not establish how much of that opportunity Let’s Game Now can capture.

What Comes Next for Let’s Game Now?

Founded in 2018, Let’s Game Now has built a presence across online tournaments, offline events, broadcasting and campus gaming communities.

The ₹30 crore funding round provides capital to advance the Indian Super Gaming League, the company's stated priority for the new investment.

Its next stage will depend on how effectively it develops the league, attracts gamers and commercial partners, and builds on its existing community across multiple markets.

For India's esports ecosystem, the initiative represents another effort to develop organised gaming platforms and larger tournament-led experiences. The results will become clearer as Let’s Game Now shares more details about ISGL's rollout, participation and commercial model.