ReplyAll Raises Rs 9.7 Crore to Expand D2C Apparel and Fabric Innovation

Bengaluru-based direct-to-consumer apparel brand ReplyAll has raised Rs 9.7 crore in a pre-Series A funding round co-led by Sadev Ventures and Atom XVII. The round also included ISV and Long View Ventures, existing investors Sparrow Capital and Antler, and a group of angel investors.

Founded in 2025 by Rushabh Sanghavi, ReplyAll develops performance wear and everyday apparel designed for work, travel, workouts and casual use. The company plans to deploy the fresh capital towards fabric research and development, product design, new product categories, and expanding its retail and community presence.

The funding follows an earlier Rs 6.8 crore round raised in December 2025, led by Sparrow Capital and Antler India, with participation from Bharat Founders Fund, DeVC and several direct-to-consumer founders.

Building Apparel for Everyday Use

ReplyAll focuses on clothing that combines versatile styling with functional details and material innovation. Rather than limiting its products to a single activity, the brand aims to create apparel that customers can wear across different parts of their daily routines.

Its product range includes performance-oriented T-shirts and trousers designed for settings such as offices, travel, exercise and casual outings.

The company is building its proposition around the idea that everyday apparel should balance comfort, practical functionality and versatile styling. Its approach also places fabric development at the centre of product design.

For D2C apparel brands, product differentiation can be important in a crowded market where consumers have numerous alternatives across price points and styles. ReplyAll is seeking to distinguish itself through material innovation and clothing designed to serve multiple use cases.

Fabric Innovation at the Core of the Product Strategy

ReplyAll's product development includes proprietary fabric technologies designed to address specific everyday clothing needs.

Its Temperform™ fabric, used in the Coolest Tee, is designed to help manage heat during everyday activities and sports, according to the company.

The brand also uses Flexknit™ material in trousers designed for work, travel and casual wear. The material is intended to provide stretch and wrinkle resistance, making it suitable for consumers who want clothing that can adapt to different settings.

The company plans to invest more in fabric research and development as it expands its product portfolio.

Material innovation can influence several aspects of apparel, including comfort, durability, fit and performance. For a growing consumer brand, developing distinctive fabrics may also provide opportunities to create products that stand apart from conventional alternatives.

However, the funding announcement does not disclose technical testing results or independent performance assessments for the company's fabric technologies. The stated benefits are based on ReplyAll's product descriptions.

Sold-Out Launches and Repeat Customer Revenue

ReplyAll says its first three product launches - the Coolest Tee, All-In Pants and Stepwise Tee - sold out.

The company also reports month-on-month revenue growth over the seven months preceding the announcement. Repeat customers account for 40% of its revenue, according to the company.

Repeat purchasing is an important metric for consumer brands because it can indicate that customers are returning after their initial purchase. It can also help a business build a more predictable revenue base, although the financial impact depends on factors such as order frequency, margins, customer acquisition costs and return rates.

The reported 40% repeat-customer revenue share suggests that returning buyers contribute meaningfully to ReplyAll's sales.

The company has not disclosed its absolute revenue, average order value, profitability, customer count or the number of units sold in the supplied announcement. The reported growth and sell-outs therefore provide an early view of traction, rather than a complete picture of the business's financial performance.

Investors Back ReplyAll's Next Growth Phase

The latest Rs 9.7 crore round was co-led by Sadev Ventures and Atom XVII, with participation from ISV, Long View Ventures, existing investors Sparrow Capital and Antler, and angel investors.

The company's earlier Rs 6.8 crore round was raised in December 2025 and led by Sparrow Capital and Antler India. Bharat Founders Fund, DeVC and several D2C founders also participated in that round.

The new capital will support investment across product development, material research, new categories, and the brand's retail and community presence.

This combination of product development and distribution investment suggests that ReplyAll is looking to strengthen both its offering and the ways customers discover and experience the brand.

Expanding retail and community presence could help the company connect with customers beyond its existing direct-to-consumer channels. The source announcement, however, does not specify the number of planned retail outlets or a timeline for expansion.

What Comes Next for ReplyAll?

ReplyAll is entering its next growth phase with a focus on product innovation, category expansion and customer engagement.

Its reported month-on-month revenue growth, sold-out initial launches and 40% repeat-customer revenue share offer early indicators of demand. The challenge will be to sustain those trends as the brand expands its product range and reaches more consumers.

The company's investment in fabric research could help it develop differentiated products, while new categories may provide additional opportunities to serve customers across work, travel, exercise and everyday life.

At the same time, scaling an apparel brand requires careful management of inventory, product quality, distribution and customer acquisition. Maintaining repeat purchases while introducing new products will be important as ReplyAll grows.

With Rs 9.7 crore in fresh funding, the company plans to deepen its product capabilities and build a stronger retail and community presence.