Senior Product Manager(Social)

About the Role

We are looking for a forward-thinking and execution-driven Social Product Lead with a strong track record in product growth and monetization. In this role, you will lead the long-term development and operation of globally oriented social products.

By combining voice-based social interaction with cutting-edge AI technologies, you will help break down social barriers, foster meaningful and highly engaging user relationships, and build a healthy, sustainable monetization ecosystem.

Key Responsibilities

1. Product Strategy & Incubation

• Lead the end-to-end product lifecycle, from initial concept and market validation to launch, growth, and monetization.

• Define clear product strategies and roadmaps, covering cost-efficient user acquisition, new user onboarding, long-term retention, and revenue generation.

• Identify market opportunities and drive continuous product evolution to achieve sustainable business growth.

1. Social Experience & Engagement Design

• Design immersive social experiences by integrating interactive games, voice-based social features, and innovative ice-breaking mechanics.

• Build and optimize community structures and engagement mechanisms to foster deeper user connections and strengthen social relationship networks.

• Develop engaging social scenarios that encourage meaningful interactions and long-term user participation.

1. Data-Driven Optimization & Traffic Distribution

• Analyze business data and user behavior to optimize recommendation algorithms, content discovery, and traffic distribution strategies.

• Develop personalized and decentralized recommendation mechanisms based on user profiles, interests, and historical behavior.

• Establish comprehensive performance dashboards and conduct A/B testing to continuously improve user retention, key feature adoption, and average time spent in the app.

1. Growth Strategy & Monetization

• Develop segmented user engagement, onboarding, and activation strategies tailored to different user groups and lifecycle stages.

• Build and optimize monetization models that align with local market preferences and cultural nuances.

• Drive improvements in conversion rates and average revenue per user (ARPU) while maintaining a positive user experience and a sustainable monetization ecosystem.

Requirements

1. Proven Product Leadership Experience

• 5+ years of experience in mobile internet or mobile application products, including at least 3 years specializing in social products.

• Demonstrated success as a core product owner or lead product manager for products with over one million daily active users (DAU) or substantial revenue generation.

• Strong experience in product strategy, execution, growth, and monetization.

1. Strong Understanding of International Markets

• In-depth understanding of local social behaviors, user preferences, and cultural nuances across international markets, particularly Taiwan, Southeast Asia, Japan, South Korea, and the Middle East.

• Hands-on experience building product lines from 0 to 1, with the ability to balance utility-driven features and social engagement.

• A strong understanding of how to adapt social products to different markets and user segments.

• Bilingual in English and Chinese is required due to close collaboration with Business Team in China.

1. Excellent Problem-Solving & Leadership Skills

• Ability to navigate ambiguity, solve complex problems, and make sound decisions in a fast-paced, rapidly evolving environment.

• Strong data-driven thinking and analytical skills, with a keen ability to identify opportunities for product improvement.

• Excellent cross-functional collaboration skills, particularly when working with engineering, operations, and user acquisition teams.

• Proven ability to lead teams, align stakeholders, and drive business outcomes.

Nice to Have

• Experience optimizing paid user acquisition campaigns across international markets.

• Experience building viral growth strategies, referral mechanisms, and social sharing initiatives from 0 to 1.

• Experience planning and executing KOL/influencer marketing campaigns or designing immersive new-user onboarding experiences.

Why Join Us?

High Ownership & Strategic Impact

• Take ownership of a strategically important core product, with significant opportunities to explore new ideas and drive business innovation.

Flat & Agile Culture

• Work in a collaborative, fast-paced environment that values expertise, data-driven decisions, and measurable results over bureaucracy.

• Have the freedom to challenge conventional approaches, solve real social engagement challenges, and create meaningful business value.