Kiddo Raises Rs 12.5 Cr Pre-Seed to Scale Baby-Focused Quick Commerce

Gurugram-based baby-focused quick commerce startup Kiddo has raised Rs 12.5 crore in a pre-seed funding round led by Campus Fund, with participation from a group of strategic angel investors.

The company plans to use the fresh capital to acquire customers, expand its dark-store network across Delhi NCR, invest in technology and product development, and build its team.

Quick Commerce Built Around Parenting

Founded last year by Ankit Kawatra, Kiddo delivers baby care and parenting essentials within minutes.

The startup combines rapid delivery with life-stage-based product recommendations designed around the changing needs of parents and children.

Kiddo says it has curated more than 30,000 SKUs since inception across baby essentials, fashion and other parenting-related categories.

The company currently operates in Delhi NCR and is targeting high-income households.

Expanding the Dark-Store Network

A major portion of the new funding will go toward expanding Kiddo's dark-store footprint across Delhi NCR, with the company planning additional locations by the end of the year.

The startup also claims its blended gross margin is higher than the typical margins generated by horizontal grocery quick-commerce players.

Beyond physical expansion, the funding will support customer acquisition, technology, product development and hiring.

A Growing Baby Commerce Market

Kiddo is entering a baby-care market that is expanding alongside demand for convenience among parents.

According to the market report cited by Entrackr, India's baby-care market reached $31 billion in 2022 and is projected to reach $56 billion by 2029, representing a projected CAGR of 13% to 14%.

The combination of a large product catalogue and faster delivery is becoming increasingly relevant in the category, particularly for parents purchasing frequently needed essentials.

Competition Is Heating Up

Kiddo operates in a segment that includes established baby and kids' commerce companies such as FirstCry and AllThingsBaby, as well as newer quick-commerce-focused startups including OZi and Peeko.

Gurugram-based OZi raised $3.3 million in seed funding from Blume Ventures in October 2025 and later secured $6.2 million in Series A funding led by RTP Global in March 2026.

Bengaluru-based Peeko raised $3.2 million from Stellaris Venture Partners in August 2025 before securing Rs 67.4 crore in Series A funding led by Chiratae Ventures in August 2026.

Established players are also experimenting with faster delivery models as convenience becomes a larger part of the parenting-commerce experience.

Building a Specialized Quick-Commerce Model

Kiddo's strategy is to build a specialized quick-commerce platform around baby care and parenting rather than competing across the broader grocery market.

With Rs 12.5 crore in fresh capital, the company is now focused on expanding its Delhi NCR network, growing its customer base and developing the technology and product experience behind its curated catalogue.