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Senior Group Marketing Controller
Location
Berlin, Germany
Work type
Hybrid
Employment
Full Time
Experience
5-8 years
Compensation
Compensation not disclosed
Posted
3d ago
Summary and responsibilities
Role overview
Summary
The Senior Group Marketing Controller serves as the primary finance interface for HelloFresh's global marketing function, ensuring accurate planning, correct closure, and transparent reporting of marketing spend. This role is crucial for bridging the gap between marketing execution and the Group P&L, encompassing month-end close processes, budget management, and providing key financial analysis and business partnering to global marketing teams.
POSITION: Group Marketing Controller
COMPANY: HelloFresh
LOCATION: Berlin, Germany (Hybrid)
DEPARTMENT: Group Finance Controlling
POSITION OVERVIEW
The Group Marketing Controller acts as the primary finance interface for HelloFresh's global marketing organization. The role ensures global marketing expenditure is planned accurately, closed correctly, and reported transparently, serving as the critical link between marketing operations and the Group P&L.
PRIMARY RESPONSIBILITIES
Month-End Close & Accruals:
- Own the month-end close cycle for marketing cost lines across all operating markets.
- Validate local finance marketing accruals, correcting misclassifications, missing entries, and booking errors.
- Ensure clean income statement actuals across direct and indirect marketing accounts.
- Partner with SE Finance Controlling to provide clear visibility on intercompany (IC) marketing charges.
Budgeting & Forecasting:
- Consolidate and critically review market-level marketing budgets during planning cycles.
- Formulate marketing guidance for overarching Business Plan cycles.
- Maintain Group-level actuals vs. budget vs. forecast tracking, proactively flagging and escalating material variances.
Reporting & Analytics:
- Partner with Tech and local teams to automate and enhance weekly reporting data quality.
- Generate monthly marketing performance reports covering budget variances, phasing, and cost drivers using Databricks and AI tools.
- Provide executive commentary on marketing spend for CFO and Board reporting packages.
- Build and maintain financial performance dashboards for Global Marketing leadership.
Business Partnering & Process Governance:
- Serve as the central finance business partner for Global Marketing leads, managing both direct and indirect spend.
- Document and standardize global marketing close workflows and cost treatment rules (e.g., agency fees, media, working vs. non-working spend).
- Identify operational gaps in cost tracking and implement scalable process improvements.
ROLE SCOPE CLARIFICATIONS
- Focused on financial translation, spend control, and accounting integrity rather than marketing campaign strategy or brand direction.
- Relies on Finance Systems for deep data modeling, translating outputs into commercial financial conclusions.
- Maintains a consolidated Group view, partnering with rather than replacing local market controllers.
QUALIFICATIONS & SKILLS
- Proven experience in financial controlling, FP&A, or finance business partnering, preferably involving performance marketing or digital advertising cost structures.
- Hands-on experience driving or supporting month-end close processes and accrual accounting.
- Advanced proficiency in Excel / Google Sheets and comfort working with complex datasets, modern BI dashboards, and AI-enabled reporting workflows.
- Strong cross-functional communication skills, with the ability to convey complex financial variance drivers to non-finance partners.
- Experience operating across international markets, multiple currencies, and matrixed corporate environments.
BENEFITS & PERKS
- Competitive compensation package, HelloFresh-subsidized pension scheme, and Berlin relocation assistance.
- Hybrid working model with flexible setup.
- Subsidized meal plans, office catering, and employee discounts on weekly HelloFresh boxes.
- Annual learning & development allowance, German language classes, and access to HelloFresh Academy.
- Comprehensive wellness resources including 24/7 gym access, mental health support (Headspace, Spill), transit subsidies, and sabbatical options.
Updated 3d ago
Candidate fit
Skills and qualifications
Additional skills
Experience
5-8 years
How this role is positioned
Role classification
Job domains
Industries
Employment
Full Time
Contract duration
Permanent
Hiring type
Direct
Global hiring
Location specific
Offer details
Compensation and benefits
Compensation
Compensation not disclosed
Benefits and perks
Location, schedule, and role shape
Work setup
Work conditions
Bandwidth profile
Context on the employer
Company snapshot
Company
HelloFresh
Team size
Growing team
Location
Berlin, Germany
HelloFresh is one of Europe's fastest-growing tech powerhouses, operating globally in the meal-kit delivery sector. The company is in a dynamic phase of expansion and fosters a diverse global community.
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Senior Group Marketing Controller
Berlin, Germany • Full Time