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HHelloFresh
HelloFresh•Meal Kit Delivery

Senior Product Designer

Growth & Consumer UX

Location

Berlin, Germany

Work type

Hybrid

Employment

Full Time

Experience

4-6 years

Compensation

C$98K - C$108K per year

Posted

45m ago

Summary and responsibilities

Role overview

Summary

As a Senior Product Designer, you will lead critical customer journeys from problem framing to successful outcomes within either the Growth or Consumer experience teams. You will transform complex customer and business challenges into intuitive, value-driven experiences, collaborating cross-functionally with product, engineering, and data teams to shape product direction and build trust.

Job Title: Senior Product Designer

Company: HelloFresh

Locations: Berlin, Germany; Warsaw, Poland; Toronto, Canada

About the Role

HelloFresh is seeking a Senior Product Designer to join its global Consumer Experience team in an AI-native design environment. This senior individual contributor role involves owning complex customer journeys, shaping product strategy, improving user experiences, and collaborating with cross-functional teams to deliver measurable business and customer outcomes.

Key Responsibilities

- Own end-to-end customer journeys, from problem discovery and research to design, launch, and performance measurement.

- Simplify complex customer and business problems through intuitive interfaces that communicate value, reduce friction, and build customer trust.

- Collaborate with Product, Engineering, Data, Marketing, CRM, and UX teams to shape product direction and balance business objectives with customer needs.

- Develop reusable design patterns and consistent experiences across meal kits and ready-to-heat products.

- Integrate AI tools such as Claude, Claude Code, Gemini, and Figma Make into research, synthesis, prototyping, and design-to-code workflows.

- Explore AI-native customer experiences, validate design decisions through experimentation, and use data to improve product performance.

- Communicate design rationale, facilitate critiques, build cross-functional alignment, and support the development of design best practices.

Focus Areas

Growth: Customer acquisition, conversion, checkout, payments, reactivation, and new purchase models.

Consumer: Onboarding, subscription management, loyalty, rewards, referrals, product discovery, cooking, and customer engagement.

Required Qualifications

- Typically 4-6+ years of product design experience, with emphasis on project complexity, ownership, and measurable impact.

- Experience designing complex digital products, ideally in e-commerce, subscriptions, marketplaces, or loyalty programs.

- Strong portfolio demonstrating interaction design, visual design, information architecture, motion, and micro-interactions.

- Ability to translate customer insights and business data into effective design solutions and experiments.

- Practical experience using AI tools in design workflows, with an interest in coding and AI-native product development.

- Strong communication, problem-solving, decision-making, and cross-functional collaboration skills.

- Ability to work independently, navigate ambiguity, and take ownership of product outcomes.

Work Environment

HelloFresh offers a collaborative, international, product-led environment with opportunities to influence product strategy, work with experienced professionals, and deliver experiences at global scale. Candidates may also be considered for opportunities across other teams or projects.

Benefits and Perks

Berlin: Competitive compensation, pension support, relocation assistance, hybrid working, meal discounts, learning budgets, social events, wellbeing programs, transport benefits, and sabbatical options.

Warsaw: Collaboration with international product teams, global-scale projects, leadership opportunities, end-to-end ownership, and modern office facilities.

Toronto: Meal kit discounts, health and dental coverage, health spending account, RRSP matching, paid time off, parental leave top-up, learning support, and employee events.

Additional benefits and eligibility vary by location.

Updated 45m ago

Candidate fit

Skills and qualifications

Additional skills

Product Design • 1+ yrs
UX Design • 1+ yrs
Interaction Design • 1+ yrs
Visual Design • 1+ yrs
Information Architecture • 1+ yrs
Experimentation • 1+ yrs
AI • 1+ yrs
Cross-functional Collaboration • 1+ yrs

Experience

4-6 years

How this role is positioned

Role classification

Job domains

Product
Design

Industries

Food & Beverage

Employment

Full Time

Contract duration

Permanent

Hiring type

Direct

Global hiring

Location specific

Offer details

Compensation and benefits

Compensation

C$98K - C$108K per year

VisibilityShared on listing
CurrencyCAD
PeriodYearly

Benefits and perks

Mental Health Support
Dental Insurance

Location, schedule, and role shape

Work setup

Work conditions

Primary locationBerlin, Germany
Work typeHybrid
Global hiringNo

Bandwidth profile

peopleMedium • 7/10
physicalLow • 2/10
cognitiveHigh • 8/10
executionHigh • 8/10
creativityHigh • 9/10
uncertaintyMedium • 7/10
communicationHigh • 8/10

Context on the employer

Company snapshot

Company

HelloFresh

Team size

Growing team

Location

Berlin, Germany

At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.

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Senior Product Designer

Berlin, Germany • Full Time