Comet Raises Rs 100 Cr in Series B Led by Verlinvest to Expand Retail and Build Proprietary Footwear Technology

Comet Raises Rs 100 Cr in Series B Led by Verlinvest to Expand Retail and Build Proprietary Footwear Technology
Asia-PacificFunding
WorkNation
September 07, 2026

Homegrown sneaker brand Comet has raised Rs 100 crore in a Series B funding round led by Verlinvest, as the Bengaluru-based company looks to accelerate its retail expansion, strengthen product development, and invest in proprietary footwear technology.

The round also saw participation from existing investors Elevation Capital and Nexus Venture Partners, along with a group of startup founders. The fresh capital comes as Comet looks to move from being a digital-first sneaker challenger toward a larger omnichannel footwear brand.

Funding to Drive Retail Expansion and Product Development

Comet plans to deploy the new funding across three key areas: expanding its physical retail presence, strengthening product development, and increasing its technology and research capabilities.

A major focus will be developing proprietary sole designs and the tooling required to manufacture new footwear models. The company currently has four footwear models and plans to double that portfolio to eight models by the end of next year.

Retail has emerged as one of Comet's strongest growth drivers. The company said its stores are consistently outperforming the broader athleisure category in the markets where it operates.

Co-founder Utkarsh Gupta said the performance of its stores gives Comet a strong foundation to continue expanding its physical presence and enter more cities.

From Startup Challenger to Scaling Sneaker Brand

Founded in 2023 by Utkarsh Gupta and Dishant Daryani, Comet is headquartered in Bengaluru and has positioned itself as a homegrown alternative in India's increasingly competitive sneaker and athleisure market.

The company previously raised Rs 42.3 crore in a Series A round led by Elevation Capital in 2024. Since that round, Comet said its revenue has grown ninefold.

The brand has also built a significant digital audience, with more than 500,000 followers on Instagram.

Comet is now accelerating its offline expansion. The company plans to reach 10 retail stores by the end of September 2026 and aims to double that footprint by the end of FY27.

Building Proprietary Footwear Technology

Beyond store expansion, Comet's investment in its own sole tooling could become an important part of its long-term product strategy.

Developing proprietary sole designs can give the brand greater control over footwear performance, product differentiation, and future model development. Comet plans to increase its footwear portfolio from four models to eight by the end of next year.

For Verlinvest, the investment reflects its belief that Comet has reached an important scaling point.

Amit Aggarwal, Partner, Early Growth, Asia at Verlinvest, said Comet demonstrates that an Indian homegrown brand can challenge a category historically dominated by global players.

With Rs 100 crore in fresh capital, accelerating retail growth, ninefold revenue growth since its previous funding round, and plans to build proprietary footwear technology, Comet is entering its next phase with ambitions to become a much larger player in India's sneaker market.

Sugar Cosmetics raises Rs 144 Cr at Rs 755 Cr valuation; early investors seek steep discount exits author-image Shailesh Mahato 04 Sep 2026  Follow Us  SUGAR Sugar Cosmetics, once among the better-known names in India’s D2C beauty wave, has raised Rs 144.5 crore from existing investor A91 Partners as the company faces continued pressure on revenue and profitability. The funding comes alongside efforts by some early investors to find buyers for their stakes at steep discounts to the company’s peak valuation.  The board approved the allotment of 1,12,248 Series CCPS at an issue price of Rs 12,871 per share to raise Rs 144.5 crore, according to regulatory filings. A91 Partners subscribed to the entire issue.  Based on the allotment and resulting shareholding, Entrackr estimates that the transaction values Sugar at around Rs 755 crore post-money, 75% below its peak valuation of around Rs 3,000 crore. A91 will hold around 19.97% in the company following the new round.  On Friday, ET reported that the firm was raising Rs 140-150 crore from A91 at a valuation of Rs 500-600 crore.   The latest primary round is also taking place as some existing investors explore secondary exits. Sources said investors are looking to sell stakes worth up to Rs 150 crore. Some early backers have been approaching potential buyers at steep discounts to Sugar’s peak valuation.  Entrackr has also learnt that a consulting firm has been pitching Sugar shares at a fraction of its peak valuation, with a minimum transaction size of around Rs 25 crore. The discussions underline the extent of the valuation correction since the peak of the D2C funding cycle.  Sugar was valued at around $400 million, or roughly Rs 3,000 crore, in 2022 when it raised $50 million in a Series D round led by L Catterton. At the time, the company was expanding its offline retail footprint and had emerged as a prominent youth-focused cosmetics brand.  The business has since lost momentum. Sugar’s revenue declined 20% to Rs 404 crore in FY25 from Rs 505 crore in FY24, while its net loss almost doubled to Rs 135 crore from Rs 68 crore.   Founded by Vineeta Singh and Kaushik Mukherjee, Sugar started as an online-first beauty brand before building a sizable offline presence. It sells makeup and personal care products through marketplaces, its own platform and a network of retail outlets.  The latest round paints a very different picture from Sugar’s 2022 fundraise. A91, which already held roughly a fifth of Sugar, is putting fresh capital into the company even as other investors look for exits at sharply lower valuations.  For Sugar, the funding provides capital to stabilise the business, but also marks a clear reset in investor expectations. It now needs to rebuild revenue, improve profitability and demonstrate stronger unit economics.  The reset, however, does not necessarily spell the end of Sugar’s growth story. Its brand recognition and distribution network give it room to recover if it can sharpen its product portfolio, improve economics and return to growth.  For early investors, the priority appears to have shifted from waiting for a large exit to finding liquidity at a fraction of Sugar’s earlier valuation. The latest round reflects how sharply expectations have changed, while leaving Sugar with the task of proving it can bounce back.

Sugar Cosmetics raises Rs 144 Cr at Rs 755 Cr valuation; early investors seek steep discount exits author-image Shailesh Mahato 04 Sep 2026 Follow Us SUGAR Sugar Cosmetics, once among the better-known names in India’s D2C beauty wave, has raised Rs 144.5 crore from existing investor A91 Partners as the company faces continued pressure on revenue and profitability. The funding comes alongside efforts by some early investors to find buyers for their stakes at steep discounts to the company’s peak valuation. The board approved the allotment of 1,12,248 Series CCPS at an issue price of Rs 12,871 per share to raise Rs 144.5 crore, according to regulatory filings. A91 Partners subscribed to the entire issue. Based on the allotment and resulting shareholding, Entrackr estimates that the transaction values Sugar at around Rs 755 crore post-money, 75% below its peak valuation of around Rs 3,000 crore. A91 will hold around 19.97% in the company following the new round. On Friday, ET reported that the firm was raising Rs 140-150 crore from A91 at a valuation of Rs 500-600 crore. The latest primary round is also taking place as some existing investors explore secondary exits. Sources said investors are looking to sell stakes worth up to Rs 150 crore. Some early backers have been approaching potential buyers at steep discounts to Sugar’s peak valuation. Entrackr has also learnt that a consulting firm has been pitching Sugar shares at a fraction of its peak valuation, with a minimum transaction size of around Rs 25 crore. The discussions underline the extent of the valuation correction since the peak of the D2C funding cycle. Sugar was valued at around $400 million, or roughly Rs 3,000 crore, in 2022 when it raised $50 million in a Series D round led by L Catterton. At the time, the company was expanding its offline retail footprint and had emerged as a prominent youth-focused cosmetics brand. The business has since lost momentum. Sugar’s revenue declined 20% to Rs 404 crore in FY25 from Rs 505 crore in FY24, while its net loss almost doubled to Rs 135 crore from Rs 68 crore. Founded by Vineeta Singh and Kaushik Mukherjee, Sugar started as an online-first beauty brand before building a sizable offline presence. It sells makeup and personal care products through marketplaces, its own platform and a network of retail outlets. The latest round paints a very different picture from Sugar’s 2022 fundraise. A91, which already held roughly a fifth of Sugar, is putting fresh capital into the company even as other investors look for exits at sharply lower valuations. For Sugar, the funding provides capital to stabilise the business, but also marks a clear reset in investor expectations. It now needs to rebuild revenue, improve profitability and demonstrate stronger unit economics. The reset, however, does not necessarily spell the end of Sugar’s growth story. Its brand recognition and distribution network give it room to recover if it can sharpen its product portfolio, improve economics and return to growth. For early investors, the priority appears to have shifted from waiting for a large exit to finding liquidity at a fraction of Sugar’s earlier valuation. The latest round reflects how sharply expectations have changed, while leaving Sugar with the task of proving it can bounce back.

Asia-Pacific
WorkNation
09/07/2026
Sugar Cosmetics raises Rs 144 Cr at Rs 755 Cr valuation; early investors seek steep discount exits author-image Shailesh Mahato 04 Sep 2026  Follow Us  SUGAR Sugar Cosmetics, once among the better-known names in India’s D2C beauty wave, has raised Rs 144.5 crore from existing investor A91 Partners as the company faces continued pressure on revenue and profitability. The funding comes alongside efforts by some early investors to find buyers for their stakes at steep discounts to the company’s peak valuation.  The board approved the allotment of 1,12,248 Series CCPS at an issue price of Rs 12,871 per share to raise Rs 144.5 crore, according to regulatory filings. A91 Partners subscribed to the entire issue.  Based on the allotment and resulting shareholding, Entrackr estimates that the transaction values Sugar at around Rs 755 crore post-money, 75% below its peak valuation of around Rs 3,000 crore. A91 will hold around 19.97% in the company following the new round.  On Friday, ET reported that the firm was raising Rs 140-150 crore from A91 at a valuation of Rs 500-600 crore.   The latest primary round is also taking place as some existing investors explore secondary exits. Sources said investors are looking to sell stakes worth up to Rs 150 crore. Some early backers have been approaching potential buyers at steep discounts to Sugar’s peak valuation.  Entrackr has also learnt that a consulting firm has been pitching Sugar shares at a fraction of its peak valuation, with a minimum transaction size of around Rs 25 crore. The discussions underline the extent of the valuation correction since the peak of the D2C funding cycle.  Sugar was valued at around $400 million, or roughly Rs 3,000 crore, in 2022 when it raised $50 million in a Series D round led by L Catterton. At the time, the company was expanding its offline retail footprint and had emerged as a prominent youth-focused cosmetics brand.  The business has since lost momentum. Sugar’s revenue declined 20% to Rs 404 crore in FY25 from Rs 505 crore in FY24, while its net loss almost doubled to Rs 135 crore from Rs 68 crore.   Founded by Vineeta Singh and Kaushik Mukherjee, Sugar started as an online-first beauty brand before building a sizable offline presence. It sells makeup and personal care products through marketplaces, its own platform and a network of retail outlets.  The latest round paints a very different picture from Sugar’s 2022 fundraise. A91, which already held roughly a fifth of Sugar, is putting fresh capital into the company even as other investors look for exits at sharply lower valuations.  For Sugar, the funding provides capital to stabilise the business, but also marks a clear reset in investor expectations. It now needs to rebuild revenue, improve profitability and demonstrate stronger unit economics.  The reset, however, does not necessarily spell the end of Sugar’s growth story. Its brand recognition and distribution network give it room to recover if it can sharpen its product portfolio, improve economics and return to growth.  For early investors, the priority appears to have shifted from waiting for a large exit to finding liquidity at a fraction of Sugar’s earlier valuation. The latest round reflects how sharply expectations have changed, while leaving Sugar with the task of proving it can bounce back.

Sugar Cosmetics raises Rs 144 Cr at Rs 755 Cr valuation; early investors seek steep discount exits author-image Shailesh Mahato 04 Sep 2026 Follow Us SUGAR Sugar Cosmetics, once among the better-known names in India’s D2C beauty wave, has raised Rs 144.5 crore from existing investor A91 Partners as the company faces continued pressure on revenue and profitability. The funding comes alongside efforts by some early investors to find buyers for their stakes at steep discounts to the company’s peak valuation. The board approved the allotment of 1,12,248 Series CCPS at an issue price of Rs 12,871 per share to raise Rs 144.5 crore, according to regulatory filings. A91 Partners subscribed to the entire issue. Based on the allotment and resulting shareholding, Entrackr estimates that the transaction values Sugar at around Rs 755 crore post-money, 75% below its peak valuation of around Rs 3,000 crore. A91 will hold around 19.97% in the company following the new round. On Friday, ET reported that the firm was raising Rs 140-150 crore from A91 at a valuation of Rs 500-600 crore. The latest primary round is also taking place as some existing investors explore secondary exits. Sources said investors are looking to sell stakes worth up to Rs 150 crore. Some early backers have been approaching potential buyers at steep discounts to Sugar’s peak valuation. Entrackr has also learnt that a consulting firm has been pitching Sugar shares at a fraction of its peak valuation, with a minimum transaction size of around Rs 25 crore. The discussions underline the extent of the valuation correction since the peak of the D2C funding cycle. Sugar was valued at around $400 million, or roughly Rs 3,000 crore, in 2022 when it raised $50 million in a Series D round led by L Catterton. At the time, the company was expanding its offline retail footprint and had emerged as a prominent youth-focused cosmetics brand. The business has since lost momentum. Sugar’s revenue declined 20% to Rs 404 crore in FY25 from Rs 505 crore in FY24, while its net loss almost doubled to Rs 135 crore from Rs 68 crore. Founded by Vineeta Singh and Kaushik Mukherjee, Sugar started as an online-first beauty brand before building a sizable offline presence. It sells makeup and personal care products through marketplaces, its own platform and a network of retail outlets. The latest round paints a very different picture from Sugar’s 2022 fundraise. A91, which already held roughly a fifth of Sugar, is putting fresh capital into the company even as other investors look for exits at sharply lower valuations. For Sugar, the funding provides capital to stabilise the business, but also marks a clear reset in investor expectations. It now needs to rebuild revenue, improve profitability and demonstrate stronger unit economics. The reset, however, does not necessarily spell the end of Sugar’s growth story. Its brand recognition and distribution network give it room to recover if it can sharpen its product portfolio, improve economics and return to growth. For early investors, the priority appears to have shifted from waiting for a large exit to finding liquidity at a fraction of Sugar’s earlier valuation. The latest round reflects how sharply expectations have changed, while leaving Sugar with the task of proving it can bounce back.

Asia-Pacific
WorkNation
09/07/2026