Clueso Raises $10M Series A to Scale AI Video Production for Businesses

Clueso, an AI-powered video production platform, has raised $10 million in a Series A funding round led by Dharana Capital. The round also includes new investors Founders Future and Neotribe Ventures, alongside existing investors Y Combinator and f7 Ventures.

The latest investment brings Clueso's total funding to $12 million. According to the company, more than 80% of the Series A capital came from existing investors, reflecting continued financial backing from its current investor base.

The company plans to use the fresh capital to expand its enterprise sales and go-to-market operations, develop its AI agent capabilities, improve video editing features and strengthen integrations with business software.

Clueso's AI Platform Automates Business Video Production

Founded by Akash Anand, Prajwal Prakash and Neel Balar, Clueso develops AI-powered software that helps businesses create and update videos for marketing, customer education, employee onboarding, training and internal operations.

Traditional video production can require multiple steps, including recording software workflows, writing scripts, adding voiceovers, editing footage and maintaining consistent branding. These processes can become particularly time-consuming for companies that frequently update their products or internal procedures.

Clueso aims to automate these tasks through AI agents that support different stages of video creation. Its platform can capture software workflows, generate scripts and voiceovers, edit footage and maintain brand consistency across videos.

The platform also addresses a recurring challenge for businesses: keeping existing video content accurate when products, interfaces or business processes change. Instead of treating every video as a standalone production project, Clueso enables businesses to update content as their underlying workflows evolve.

This approach targets companies that rely on video content to explain software products, train employees, educate customers and communicate operational processes.

More Than 1,000 Businesses Use Clueso

Clueso said its platform is used by more than 1,000 businesses, including Atlassian, Zendesk, Gainsight, Seismic and Ironclad.

According to the company, customers have reported productivity gains of more than fivefold and an 80% reduction in video production costs. These figures are company-reported outcomes and have not been independently verified in the information provided.

For enterprise customers, reducing the time and cost required to create instructional videos can help teams maintain documentation, produce onboarding material and communicate product updates more efficiently.

The platform's focus on software workflows also positions it for use cases where product interfaces and processes change regularly. Businesses can use videos to explain features, demonstrate workflows and support customer-facing teams without relying entirely on manual editing and production.

MCP Integrations Extend Clueso's AI Capabilities

Alongside its core video production features, Clueso offers integrations with other business tools and supports the Model Context Protocol (MCP).

MCP enables compatible AI assistants, including Claude and ChatGPT, to interact with external tools and services. According to Clueso, these integrations allow AI assistants to create, edit and manage videos through its platform.

The integration strategy could make video production easier to incorporate into existing enterprise workflows. Rather than requiring users to perform every task manually within a separate video editor, compatible AI assistants can interact with Clueso to support video-related activities.

For businesses already adopting AI assistants across their operations, this functionality could help connect content creation with other software-based processes.

How Clueso Plans to Use Its Series A Funding

Clueso plans to allocate its new funding across four main priorities.

First, the company intends to expand enterprise sales and go-to-market operations. This investment is aimed at reaching more business customers and strengthening its commercial presence.

Second, Clueso plans to develop its AI agent capabilities. Further development in this area could expand the range of video production tasks that the platform can automate.

Third, the company will improve its editing features to support business users who need greater control over their video content.

Finally, Clueso plans to strengthen integrations with business software, extending the platform's role within existing enterprise technology stacks.

The company has not disclosed a detailed allocation of the $10 million across these priorities in the supplied announcement.

What Clueso's Funding Means for Enterprise AI Video

The funding comes as businesses explore AI tools for content creation, employee training, customer education and other operational workflows.

For enterprise teams, video production is not always a one-time task. Software updates, changing procedures and new product features can require existing instructional material to be revised repeatedly. Automating both video creation and subsequent updates could help businesses reduce the manual work associated with maintaining that content.

Clueso is targeting this challenge by combining AI-assisted production, editing capabilities and integrations with other business tools. Its reported customer base of more than 1,000 businesses provides an indication of its existing commercial reach, although the announcement does not disclose revenue, customer retention or profitability figures.

The company's next phase will focus on expanding its enterprise sales operations while developing the technology behind its AI-driven video workflows.

With $10 million in new Series A funding led by Dharana Capital, Clueso has additional capital to pursue those goals and build on its existing investor support.