Team Lead, SEO & GEO

About the Role

HelloFresh is transforming how people discover, plan, and enjoy meals through its portfolio of global food brands. As a Team Lead, SEO & GEO, you will lead the Global Organic Discovery team, driving visibility across traditional search engines, AI-powered search experiences, and emerging discovery platforms. You will play a key role in shaping how customers find HelloFresh brands by developing scalable SEO and Generative Engine Optimization (GEO) strategies that support sustainable organic growth.

This leadership role combines strategic planning, team development, performance analysis, and cross-functional collaboration. You will work closely with Product, Engineering, Analytics, Content, Brand, and Marketing teams to identify opportunities, scale best practices, and strengthen organic discovery across multiple brands and international markets.

Key Responsibilities

• Lead, mentor, and develop a team of SEO and GEO specialists, fostering collaboration, accountability, and continuous growth.
• Define and execute global SEO and GEO strategies across multiple brands and international markets.
• Identify opportunities to increase non-brand organic traffic, customer acquisition, and visibility across traditional search, AI-powered discovery, and emerging platforms.
• Collaborate with regional marketing teams to balance local market needs with globally scalable strategies and solutions.
• Drive initiatives across technical SEO, content strategy, on-page optimization, internal linking, structured data, authority building, and AI search visibility.
• Partner with Product and Engineering teams to translate SEO and GEO requirements into actionable roadmaps and development priorities.
• Establish scalable frameworks for content creation, optimization, maintenance, and governance across key organic properties.
• Develop and expand GEO strategies that improve brand visibility, authority, and citation opportunities within AI-driven search experiences.
• Analyze search, analytics, competitive intelligence, AI visibility, and business data to identify opportunities and measure impact.
• Create clear performance reporting and communicate opportunities, risks, and recommendations to leadership stakeholders.
• Build best-practice frameworks that enable global and local teams to execute efficiently while maintaining consistency.
• Manage external vendors, agencies, and technology partners to ensure alignment with business goals and measurable outcomes.
• Stay informed on evolving search technologies, generative AI developments, and industry trends to guide future organic growth strategies.

Required Qualifications

• 7+ years of experience in SEO, Organic Growth, or Digital Discovery within large-scale consumer-facing websites.
• Proven experience leading and developing SEO, Organic Growth, or Digital Marketing teams.
• Strong expertise across technical SEO, content strategy, on-page optimization, authority development, international SEO, and performance measurement.
• Understanding of AI-powered search experiences, answer engines, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) principles.
• Experience creating scalable SEO strategies across multiple brands, business units, or international markets.
• Ability to collaborate effectively with Product and Engineering teams and influence priorities without direct authority.
• Strong analytical capabilities with tools such as Google Search Console, GA4, Ahrefs, Screaming Frog, Profound, and similar SEO platforms.
• Ability to connect SEO and GEO initiatives to broader business objectives and revenue outcomes.
• Excellent stakeholder management, communication, and presentation skills.
• Strong ownership mindset with the ability to operate effectively in rapidly changing environments.

Preferred Competencies

• Expertise in scaling organic growth programs across global organizations.
• Experience measuring AI search visibility and adapting strategies for changing discovery behaviors.
• Strong understanding of content governance, structured data implementation, and search performance optimization.
• Ability to balance strategic leadership with hands-on execution and problem-solving.

What We Offer

• Opportunity to lead global Organic Discovery initiatives for internationally recognized consumer brands.
• Exposure to SEO, AI search, GEO, and emerging digital discovery technologies.
• Collaborative environment working across Product, Engineering, Analytics, Brand, and Marketing teams.
• Leadership opportunities with significant ownership and business impact.
• Dynamic, fast-growing global organization focused on innovation and customer experience.

Location: Global/Hybrid (based on business requirements).