Marketing & Leasing Coordinator

Position Overview

McKinney Properties is seeking a Marketing & Leasing Coordinator to help drive brand awareness and leasing performance across our portfolio of apartment communities.

Reporting to the Director of Marketing, this hands-on role supports digital marketing, social media, content creation, and leasing initiatives while connecting corporate marketing efforts with property-level operations. The ideal candidate is organized, creative, adaptable, and comfortable managing multiple projects while working directly with property teams.

What You Will Do

• Digital Marketing & Content

  • Own social media planning and execution across the portfolio, developing content strategies, calendars, and campaigns in collaboration with the Director of Marketing and property teams.

  • Build strong working relationships with property teams to identify content opportunities, coordinate participation, and ensure each community has a consistent stream of authentic, locally relevant social content.

  • Travel to properties and local destinations to create photo and video content for social media and marketing campaigns.

  • Coordinate the creation and distribution of digital and physical marketing materials.

  • Manage ILS listings and property websites, ensuring accurate pricing, availability, photography, floor plans, and specials.

  • Coordinate photography, video, and 3D tour assets across marketing platforms.

  • Manage online reputation and Google Business Profiles across the portfolio.

  • Own email and SMS marketing across the portfolio, including campaign planning, content, scheduling, audience targeting, and execution.

  • Support SEO/SEM and website content initiatives.

• Leasing & Portfolio Support

  • Own and coordinate secret shops and leasing audits across the portfolio, including identifying opportunities, communicating results to property teams, and organizing an annual leasing training seminar.

  • Assist in coordinating site events, resident events, and community initiatives, including planning, marketing, and execution.

  • Provide hands-on leasing and marketing support at properties as needed, including during staffing shortages, high-traffic periods, and special events.

What You Bring to the Table

• Experience: 1-3 years of experience in property management, real estate marketing, sales, customer service, or a related field.

• Marketing & Social Media: Strong content creation skills with experience across modern social platforms; Canva or Adobe experience is a plus.

• AI & Technology: Comfortable using AI tools such as ChatGPT and learning new marketing, project management, and property management platforms; Entrata and ClickUp experience are preferred.

• Organization: Strong ability to manage multiple priorities, meet deadlines, and adapt to changing business needs.

• Communication: Excellent written and verbal communication skills with a professional, energetic approach.

• Education: Bachelor's degree in Marketing, Business, Communications, Real Estate, or a related field required. Pennsylvania Real Estate License is a bonus.

Working Conditions & Travel Requirements

• Travel

  • Valid driver's license and reliable transportation required.

  • Regular travel between the corporate office and regional properties.

  • Travel frequency will fluctuate based on seasonal demands, operational needs, and property-specific events.

• Physical Requirements

  • Must be able to work at a desk for extended periods and regularly move throughout apartment communities and office environments.

  • Must be able to operate standard office equipment and communicate effectively with others.

  • Occasional lifting of up to 25 lbs. (e.g., event materials, signage) is required.

  • Must be comfortable working outdoors and navigating stairs, buildings, and property grounds in varying weather conditions.

Benefits

• Medical and Dental

• 401(k) with employer contribution

• Paid Time Off

• Short & Long-Term Disability

• Paid Holidays

• Travel Reimbursement

• Monthly Mobile Phone Allowance