Creative Strategist
Meta Ads
Location
Delhi, Delhi, India
Work type
Onsite
Employment
Full Time
Experience
Experience flexible
Compensation
₹2L - ₹2L per year
Posted
1h ago
Summary and responsibilities
Role overview
Summary
The Creative Strategist will analyze winning ad creatives, write detailed creative briefs, and coordinate with content creators. This role involves setting up and tracking creative tests in Meta Ads Manager, documenting performance, and continuously generating new ad concepts based on data and market trends.
Key Responsibilities:
Study and analyze winning ad creatives across Meta Ads Library, competitor accounts, and swipe file tools to identify patterns in hooks, formats, and messaging angles
Write creative briefs for each ad concept- clearly defining the hook, narrative structure, CTA, target audience insight, and the hypothesis being tested
Coordinate with content creators/editors to get creatives produced quickly and to brief- no ambiguity, no back-and-forth delays
Set up creative tests inside Meta Ads Manager- organizing ad sets, naming conventions, and ensuring the test is structured to isolate one variable at a time
Track key creative metrics (Hook rate, hold rate, CTR, CPC, CVR) and maintain a running performance log
Document what worked, what didn't, and why- building an internal creative learning system
Consistently generate new creative angles and concepts based on data learnings, brand positioning, and market trends
Maintain and update a creative bank/swipe file organized by niche, format, and objective
Other requirements:
Has a basic to working understanding of Meta Ads- knows what a hook is, what an ad set does, and why creative is the lever
Thinks before they act- can take a product/offer and break it down into clear, testable angles without being hand-held
Moves fast- doesn't overthink execution; can go from idea to brief to live test in days, not weeks
Strong written communication- can write punchy hooks, crisp body copy, and clear briefs
Has a good eye for content and understands what's working on Reels, what UGC looks like vs. polished ads, what makes someone stop scrolling
Prior experience in digital marketing, content, or paid ads (internship, freelance, or personal projects) is preferred
Comfortable working with tools like Meta Ads Manager, Canva, Google Sheets, and any basic project management tool
Coachable and data-driven
Willing to drop personal opinions when the numbers say otherwise
Updated 1h ago
Candidate fit
Skills and qualifications
Additional skills
Experience
Experience flexible
How this role is positioned
Role classification
Job domains
Industries
Employment
Full Time
Contract duration
Permanent
Hiring type
Direct
Global hiring
Location specific
Offer details
Compensation and benefits
Compensation
₹2L - ₹2L per year
Location, schedule, and role shape
Work setup
Work conditions
Bandwidth profile
Context on the employer
Company snapshot
Company
ValuSync Media
Team size
Growing team
Location
Delhi, Delhi, India
ValuSync is an e-commerce performance marketing agency that has been partnering with e-commerce brands. We provide media buying, website CRO, and performance ad creatives to help your brand achieve the revenue goals and grow consistently grow year on year.
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Creative Strategist
Delhi, Delhi, India • Full Time