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VMValuSync Media
ValuSync MediaE-commerce Performance Marketing

Creative Strategist

Meta Ads

Location

Delhi, Delhi, India

Work type

Onsite

Employment

Full Time

Experience

Experience flexible

Compensation

₹2L - ₹2L per year

Posted

1h ago

Summary and responsibilities

Role overview

Summary

The Creative Strategist will analyze winning ad creatives, write detailed creative briefs, and coordinate with content creators. This role involves setting up and tracking creative tests in Meta Ads Manager, documenting performance, and continuously generating new ad concepts based on data and market trends.

Key Responsibilities:

  • Study and analyze winning ad creatives across Meta Ads Library, competitor accounts, and swipe file tools to identify patterns in hooks, formats, and messaging angles

  • Write creative briefs for each ad concept- clearly defining the hook, narrative structure, CTA, target audience insight, and the hypothesis being tested

  • Coordinate with content creators/editors to get creatives produced quickly and to brief- no ambiguity, no back-and-forth delays

  • Set up creative tests inside Meta Ads Manager- organizing ad sets, naming conventions, and ensuring the test is structured to isolate one variable at a time

  • Track key creative metrics (Hook rate, hold rate, CTR, CPC, CVR) and maintain a running performance log

  • Document what worked, what didn't, and why- building an internal creative learning system

  • Consistently generate new creative angles and concepts based on data learnings, brand positioning, and market trends

  • Maintain and update a creative bank/swipe file organized by niche, format, and objective

Other requirements:

  • Has a basic to working understanding of Meta Ads- knows what a hook is, what an ad set does, and why creative is the lever

  • Thinks before they act- can take a product/offer and break it down into clear, testable angles without being hand-held

  • Moves fast- doesn't overthink execution; can go from idea to brief to live test in days, not weeks

  • Strong written communication- can write punchy hooks, crisp body copy, and clear briefs

  • Has a good eye for content and understands what's working on Reels, what UGC looks like vs. polished ads, what makes someone stop scrolling

  • Prior experience in digital marketing, content, or paid ads (internship, freelance, or personal projects) is preferred

  • Comfortable working with tools like Meta Ads Manager, Canva, Google Sheets, and any basic project management tool

  • Coachable and data-driven

  • Willing to drop personal opinions when the numbers say otherwise

Updated 1h ago

Candidate fit

Skills and qualifications

Additional skills

Meta Ads • 1+ yrs
Content Marketing • 1+ yrs
Copywriting • 1+ yrs
Creative Thinking • 1+ yrs
Creative Writing • 1+ yrs
Meta Ads Manager • 1+ yrs
Canva • 1+ yrs
Google Sheets • 1+ yrs

Experience

Experience flexible

How this role is positioned

Role classification

Job domains

Design & Creative
Marketing & PR

Industries

E-Commerce & D2C

Employment

Full Time

Contract duration

Permanent

Hiring type

Direct

Global hiring

Location specific

Offer details

Compensation and benefits

Compensation

₹2L - ₹2L per year

VisibilityShared on listing
CurrencyINR
PeriodYearly

Location, schedule, and role shape

Work setup

Work conditions

Primary locationDelhi, Delhi, India
Work typeOnsite
Global hiringNo

Bandwidth profile

peopleMedium5/10
physicalLow2/10
cognitiveHigh8/10
executionHigh8/10
creativityHigh9/10
uncertaintyMedium6/10
communicationHigh8/10

Context on the employer

Company snapshot

Company

ValuSync Media

Team size

Growing team

Location

Delhi, Delhi, India

ValuSync is an e-commerce performance marketing agency that has been partnering with e-commerce brands. We provide media buying, website CRO, and performance ad creatives to help your brand achieve the revenue goals and grow consistently grow year on year.

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Creative Strategist

Delhi, Delhi, IndiaFull Time