Pogo Raises $32 Million to Expand AI-Powered Consumer Research Platform

Pogo, a New York-based consumer intelligence company, has raised a total of $32 million in funding to support its growth and product development efforts.

The funding round attracted backing from several investors, including Buckley Ventures, Mantis, 20VC, Village Global, Lenny Rachitsky, and the founders of Honey.

Funding to Support Platform Growth

The company said it plans to use the capital to expand its operations and continue developing its AI-driven research platform.

As businesses look for more reliable consumer insights, demand for verified data sources has continued to grow. Pogo aims to address this need by combining artificial intelligence with consumer-permissioned purchase data.

Building Research Tools Around Verified Consumer Data

Founded in 2020 by Oskar Melking, Shikhar Mohan, and Dom Wong, Pogo operates a research platform that uses purchase-verified consumer information.

The company collects data through its consumer application, where users voluntarily share information such as transactions, receipts, app activity, and location visits. In return, participants can earn rewards for contributing their data.

According to the company, more than three million consumers in the United States have opted into the platform.

Helping Brands Access Consumer Insights

Pogo's platform enables brands to connect with verified buyers and gather insights through AI-moderated interviews, quantitative surveys, and ongoing behavioral data analysis.

By combining consumer-permissioned data with research tools, the company seeks to help businesses better understand purchasing behavior and customer preferences.

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