Product Manager
Brand & Marketing
Location
Unknown City, Unknown Country
Work type
Field
Employment
Full Time
Experience
8-12 years
Compensation
Compensation not disclosed
Posted
1d ago
Summary and responsibilities
Role overview
Summary
This role involves scanning the market for new product opportunities, developing comprehensive brand strategies, and executing marketing campaigns. Key responsibilities include managing the brand lifecycle, driving sales team implementation, and ensuring compliance with regulations.
Key Deliverables of the Job
Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions
Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio
Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level
Data Analysis and Data Mining leading to facilitating marketing decisionsDevelopment of Brand Development Strategy
Preparation of marketing mix
Development of Brand positioning/ Product differentiation techniques
Managing Brand life cycleDevelopment of marketing activities and product promotional campaigns (marketing programs)
Usage of analytical tools to identify problems and make decisions
Customer Segmentation & targeting
Design & Development of Promotional inputs
Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.Development of brand positioning, communication strategies and promotional tools & inputs
Development/ Usage of communication strategy & tools
Train the field force in using these in-clinic communication driversDirect marketing and promotional activities to most opportunistic market segments to maximise penetration
Explore/ Identify potential market segments & new frontiers
Leverage new business opportunities/ business alliances
Saliency based input planningLiaison with production & supply chain department to ensure availability of stocks as per billing plans
Developing Customer Relation Activities in influencing decision-makers / influencers
Key customer Development (CRM activities)
Interaction & Negotiation with customers directly through customer visitsDriving implementation through the sales team
Training of sales force for implementation of promotional strategy, USPs etc
Review on effectiveness of strategies, tools etc
Feedback from internal customers (employees, line managers etc.)
Interaction with colleagues (phone calls, personal interaction, meetings etc)
Travel to locations to oversee implementation of marketing programsReview of financial budgets, return on investments etc.
Maximise Gross Margins & contribution from the assigned portfolio
Tactical interventions including line extensions for maximising profitsEnsuring Compliance with Organisational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc.
Networking/ Self Learning & Development
External Networking
Self learning and development to understanding the contemporary practices, future evolution etc
Updated 1d ago
Candidate fit
Skills and qualifications
Additional skills
Experience
8-12 years
How this role is positioned
Role classification
Job domains
Industries
Employment
Full Time
Contract duration
Permanent
Hiring type
Direct
Global hiring
Location specific
Offer details
Compensation and benefits
Compensation
Compensation not disclosed
Location, schedule, and role shape
Work setup
Work conditions
Bandwidth profile
Context on the employer
Company snapshot
Company
eris
Team size
Growing team
Location
Unknown City, Unknown Country
No company description provided.
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Product Manager
Unknown City, Unknown Country • Full Time