Regional hiringpublishedExternal employer
Eeris
erisPharmaceuticals

Product Manager

Brand & Marketing

Location

Unknown City, Unknown Country

Work type

Field

Employment

Full Time

Experience

8-12 years

Compensation

Compensation not disclosed

Posted

1d ago

Summary and responsibilities

Role overview

Summary

This role involves scanning the market for new product opportunities, developing comprehensive brand strategies, and executing marketing campaigns. Key responsibilities include managing the brand lifecycle, driving sales team implementation, and ensuring compliance with regulations.

Key Deliverables of the Job

  • Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions
    Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio
    Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level
    Data Analysis and Data Mining leading to facilitating marketing decisions

  • Development of Brand Development Strategy
    Preparation of marketing mix
    Development of Brand positioning/ Product differentiation techniques
    Managing Brand life cycle

  • Development of marketing activities and product promotional campaigns (marketing programs)
    Usage of analytical tools to identify problems and make decisions
    Customer Segmentation & targeting
    Design & Development of Promotional inputs
    Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.

  • Development of brand positioning, communication strategies and promotional tools & inputs
    Development/ Usage of communication strategy & tools
    Train the field force in using these in-clinic communication drivers

  • Direct marketing and promotional activities to most opportunistic market segments to maximise penetration
    Explore/ Identify potential market segments & new frontiers
    Leverage new business opportunities/ business alliances
    Saliency based input planning

  • Liaison with production & supply chain department to ensure availability of stocks as per billing plans

  • Developing Customer Relation Activities in influencing decision-makers / influencers
    Key customer Development (CRM activities)
    Interaction & Negotiation with customers directly through customer visits

  • Driving implementation through the sales team
    Training of sales force for implementation of promotional strategy, USPs etc
    Review on effectiveness of strategies, tools etc
    Feedback from internal customers (employees, line managers etc.)
    Interaction with colleagues (phone calls, personal interaction, meetings etc)
    Travel to locations to oversee implementation of marketing programs

  • Review of financial budgets, return on investments etc.
    Maximise Gross Margins & contribution from the assigned portfolio
    Tactical interventions including line extensions for maximising profits

  • Ensuring Compliance with Organisational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc.

  • Networking/ Self Learning & Development
    External Networking
    Self learning and development to understanding the contemporary practices, future evolution etc

Updated 1d ago

Candidate fit

Skills and qualifications

Additional skills

Data Analytics • 1+ yrs
Data Mining • 1+ yrs
Invoicing • 1+ yrs
CRM • 1+ yrs
Analytical Tools • 1+ yrs
Brand Positioning • 1+ yrs
Branding • 1+ yrs
Communication Strategy • 1+ yrs
Customer Relationship Management • 1+ yrs
Customer Segmentation • 1+ yrs
Direct Marketing • 1+ yrs
Marketing Mix • 1+ yrs
Marketing Programs • 1+ yrs
Planning & Design • 1+ yrs
Planning & Forecasting • 1+ yrs
Product Development & Design • 1+ yrs
Product Launch • 1+ yrs
Supply Chain Management • 1+ yrs
Testing & Analysis • 1+ yrs
Competitor Analysis • 1+ yrs
Market Research • 1+ yrs
Product Differentiation • 1+ yrs
Brand Lifecycle Management • 1+ yrs
Promotional Input Design • 1+ yrs
Strategy Review • 1+ yrs
ROI Analysis • 1+ yrs
Compliance • 1+ yrs
Training & Development • 1+ yrs
Goal Setting • 1+ yrs
Action Planning • 1+ yrs
Field Force Training • 1+ yrs
Business Development • 1+ yrs
Business Alliances • 1+ yrs
Liaison • 1+ yrs
Negotiation • 1+ yrs
Sales Team Training • 1+ yrs
Feedback Collection • 1+ yrs
Financial Budget Review • 1+ yrs
Gross Margin Maximization • 1+ yrs
Networking • 1+ yrs
Self-Learning • 1+ yrs
Partner Relationship Management • 1+ yrs
Regulatory Compliance • 1+ yrs
Policy Adherence • 1+ yrs

Experience

8-12 years

How this role is positioned

Role classification

Job domains

Product Management
Sales & Business Dev

Industries

Healthcare & Pharma

Employment

Full Time

Contract duration

Permanent

Hiring type

Direct

Global hiring

Location specific

Offer details

Compensation and benefits

Compensation

Compensation not disclosed

VisibilityShared on listing
CurrencyUSD
PeriodYearly

Location, schedule, and role shape

Work setup

Work conditions

Primary locationUnknown City, Unknown Country
Work typeField
Global hiringNo

Bandwidth profile

peopleHigh9/10
physicalMedium5/10
cognitiveHigh9/10
executionHigh8/10
creativityHigh8/10
uncertaintyMedium7/10
communicationHigh9/10

Context on the employer

Company snapshot

Company

eris

Team size

Growing team

Location

Unknown City, Unknown Country

No company description provided.

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