Product Manager
Coagulation & ESR
Location
Mumbai, India
Work type
Onsite
Employment
Full Time
Experience
3-7 years
Compensation
Compensation not disclosed
Posted
1d ago
Summary and responsibilities
Role overview
Summary
As the Product Manager for Coagulation & ESR, you will own the end-to-end lifecycle of the instruments and reagents portfolio, focusing on achieving annual revenue objectives and accelerating growth. This role involves strategic marketing, new product introductions, sales enablement, and providing technical support to drive product adoption and market expansion.
As the Product Manager for Coagulation & ESR, you will own the end-to-end lifecycle of the instruments and reagents portfolio. You will be responsible for achieving annual revenue objectives, accelerating growth over the previous year, and driving product adoption through strategic marketing, cross-selling initiatives, and technical support.
Key Responsibilities
1. Revenue & Portfolio Growth
Ensure achievement of the annual revenue objective for the Inst & Rgnt (Instruments & Reagents) portfolio, driving significant growth over the previous year.
Develop and implement impactful commercial schemes for cross-selling, increasing penetration of new SKUs, and accelerating sales of existing products.
Drive growth strategies for slow-moving products within the portfolio.
2. Product Lifecycle & New Product Introduction (NPI)
Validate new instruments—Vertex CA, ECL 760, ESL 30v2—and associated reagents for routine and special parameters.
Perform market analysis to identify portfolio gaps and propose NPIs (New Product Introductions).
Develop business cases for new products, including ECL 760V2, ESL 30 V2, and new reagents, as well as Coag-EDGE for POCT.
Conduct market surveys and competitor analysis for Coagulation and ESR products.
3. Commercial & Sales Enablement
Prepare RR Payback sheets for new and existing customers, ensuring financial compliance and approval.
Handle GeM & Non-GeM NIT Tender compliance sheet preparation and technical representation.
Conduct product demonstrations at sites and participate in pre-bid meetings.
Create a monthly Hall of Fame to recognize top sales performers and manage the monthly leaderboard scorecard.
4. Marketing & Technical Support
Design and develop new brochures, flyers, and promotional materials.
Provide telephonic support to the team and customers, including troubleshooting and competitor instrument comparison.
Organize and conduct Gurukul training and refresher training for the sales team.
Participate in exhibitions, seminars, workshops, and CMEs (Continuing Medical Education) for product promotion.
5. Operations & Performance Management
Provide monthly forecasts for instruments and reagents to ensure optimal stock availability.
Focus on increasing the MPA (Maximum Permissible Amount) achievement of RR customers.
Conduct field visits with the sales team to monitor leads and help close deals for Coagulation & ESR.
Create optimized protocols for special parameter reagents and shoot educational videos for analyzers.
Required Qualifications & Skills
Education: Bachelor's/Master's in Science, Medical Technology, or similar; MBA in Marketing preferred.
Experience: 3–5+ years of experience in product management within the IVD (In-Vitro Diagnostics) or Medical Devices industry.
Domain Knowledge: Strong understanding of Coagulation and ESR instruments/reagents.
Commercial Acumen: Proven experience in managing product P&L, tender management (GeM), and sales forecasting.
Skills: Excellent communication, training, and field-coaching skills. Ability to create technical marketing collateral.
Updated 1d ago
Candidate fit
Skills and qualifications
Additional skills
Experience
3-7 years
How this role is positioned
Role classification
Job domains
Industries
Employment
Full Time
Contract duration
Permanent
Hiring type
Direct
Global hiring
Location specific
Offer details
Compensation and benefits
Compensation
Compensation not disclosed
Location, schedule, and role shape
Work setup
Work conditions
Bandwidth profile
Context on the employer
Company snapshot
Company
menschen consulting pvt. ltd.
Team size
Growing team
Location
Mumbai, India
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Product Manager
Mumbai, India • Full Time