Group Product Manager
CNS Brands
Location
Mumbai, India
Work type
Onsite
Employment
Full Time
Experience
5-10 years
Compensation
Compensation not disclosed
Posted
1w ago
Summary and responsibilities
Role overview
Summary
The Group Product Manager will independently manage brand portfolios, achieve sales and market share targets, and develop impactful brand campaigns. This role involves market analysis, sales forecasting, monitoring ROI, and collaborating with sales teams and cross-functional stakeholders to ensure successful strategy implementation.
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division
Achieve top-line, market share and bottom-line targets for the brands assigned
Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
Analyze market conditions and forecast sales on a regular basis
Monitor ROI on brand strategies
Monitor competitor activities
Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
Develop and implement Annual Operating Plan for brand portfolio
Undertake fieldwork to capture insights
Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
Lead Divisional initiatives which are of significant impact to the business / organization
Buddy to new brand managers in the team
Mentor/Guide to management trainees in the team
JOB SPECIFICATIONS: Skill, Education, Experience
Education:
Graduate in Science / Pharmacy
MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)
Experience:
Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager
Additional exposure of sales preferred
Exposure to managing Key Accounts / dealing with Key Opinion Leaders
Experience in managing new launches
Skills:
Excellent Communication Skills
Functional & Technical Knowledge on therapy areas owned and other therapies in the division
Demonstrates creativity, innovation and drive for results
Ability to influence, lead and work with cross functional teams
Analytical skills and Good Financial Acumen
Strategic thinking, Problem solving and decision making skills
Planning and organizing skills for short term and long term.
Time management and multi-tasking skills
Updated 1w ago
Candidate fit
Skills and qualifications
Additional skills
Experience
5-10 years
How this role is positioned
Role classification
Job domains
Industries
Employment
Full Time
Contract duration
Permanent
Hiring type
Direct
Global hiring
Location specific
Offer details
Compensation and benefits
Compensation
Compensation not disclosed
Location, schedule, and role shape
Work setup
Work conditions
Bandwidth profile
Context on the employer
Company snapshot
Company
Abbott India Ltd
Team size
Growing team
Location
Mumbai, India
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Group Product Manager
Mumbai, India • Full Time