Senior Product Manager

About Eloelo Group

Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.

Role Overview

As a Product Manager at Story TV, you will own the end-to-end product lifecycle for one or more key product areas — ranging from content discovery and recommendation systems to creator dashboards, live streaming experiences, or monetisation features. You will work at the intersection of user research, data, design, and engineering to build products that millions of viewers and creators love. This is a high-ownership, high-impact role for someone who is deeply user-obsessed, data-informed, and execution-ready.

Key Responsibilities

Product Strategy & Roadmap

• Define and own the product vision, strategy, and roadmap for your designated product area in alignment with Story TV's business goals.

• Identify opportunities through user research, data analysis, competitive benchmarking, and stakeholder inputs.

• Prioritise features and initiatives using structured frameworks (RICE, ICE, MoSCoW) to maximise impact.

Discovery & User Research

• Conduct qualitative and quantitative research to deeply understand user needs, pain points, and behaviours.

• Synthesise insights into clear problem statements and translate them into well-defined product requirements.

• Continuously validate assumptions through A/B testing, user interviews, usability testing, and analytics.

Execution & Delivery

• Write crisp PRDs, user stories, and acceptance criteria that enable the engineering and design teams to build effectively.

• Partner with engineering leads to scope, plan, and deliver features on time with high quality.

• Own the sprint planning, backlog grooming, and release management processes for your pod.

Data, Metrics & Growth

• Define and track key product metrics (DAU/MAU, retention, watch time, engagement rate, conversion) and own performance dashboards.

• Use data to drive product decisions, identify growth levers, and course-correct where needed.

• Drive experimentation culture — design, launch, and analyse A/B tests to optimise product experiences.

Stakeholder & Cross-Functional Collaboration

• Collaborate closely with Design, Engineering, Content, Marketing, and Business teams to deliver cohesive product experiences.

• Communicate product plans, progress, and results clearly to leadership and cross-functional partners.

• Act as the voice of the user within the team and consistently advocate for user-centric decisions.

What We're Looking For

Must-Have Qualifications

• 6–9 years of product management experience, preferably in a consumer internet, OTT, media, or entertainment product.

• Strong analytical skills — comfortable working with SQL, product analytics tools (Mixpanel, Amplitude, Firebase, or similar), and deriving actionable insights from data.

• Experience writing detailed PRDs and working in agile development environments.

• Proven ability to manage multiple stakeholders and drive cross-functional alignment.

• Excellent communication and storytelling skills — ability to present complex ideas simply and persuasively.

• Strong ownership mindset with the ability to self-manage and deliver in a fast-paced environment.

Good-to-Have

• Prior experience with video streaming platforms, OTT products, content recommendation systems, or creator economy tools.

• Exposure to personalisation, ML-driven features, or recommendation algorithms is a strong plus.

• Familiarity with monetisation models — AVOD, SVOD, in-app purchases, or creator revenue sharing.

• Bachelor's degree in Engineering, Computer Science, or a related field; an MBA from a premier institution is a plus.

• Experience working in a high-growth startup environment.

Traits That Will Make You Exceptional

• You are deeply curious about what users want and even more curious about why.

• You treat data as a compass, not a crutch — you know when to trust the numbers and when to trust your instincts.

• You are a strong communicator who can inspire a team around a vision and also get into the weeds with engineers when needed.

• You move fast without breaking things — you know how to ship iteratively and learn quickly.

• You are passionate about storytelling, content, and the future of entertainment in India.

What We Offer

• An opportunity to shape the product experience of a rapidly growing digital entertainment platform.

• A collaborative, creative, and fast-moving work environment with passionate colleagues.

• Competitive compensation, performance-linked bonuses, and ESOPs.

• Direct access to leadership and a culture that values product thinking at every level.

• Significant career growth opportunities as Story TV scales its audience and product portfolio.