Product Manager Exterior Solutions

Job Description

The Exterior Solutions Product Manager is responsible for managing Somfys Exterior product portfolio in North America, including motors, controls, sensors, power solutions, and accessories for awnings, exterior screens, rolling shutters, pergolas, and other outdoor applications.

This role leads product strategy, market research, positioning, pricing, commercialization, performance, and lifecycle management. Working closely with global product teams and regional Sales, Marketing, Finance, Customer Service, and other functions, the Product Manager will translate market needs into product priorities that support revenue, profitability, and customer satisfaction goals.

Duties & Reponsibilities

• Product Strategy, Innovation & Lifecycle Management

• Own the Exterior product portfolio and develop its regional strategy, roadmap, and priorities.

• Manage the product lifecycle from introduction through enhancement, optimization, and discontinuation.

• Identify product gaps and opportunities through customer feedback, market research, competitive analysis, and industry trends.

• Lead product-innovation discussions and develop business cases for new products, features, and portfolio investments.

• Communicate prioritized product requirements, features, and business justification to Somfys global product teams.

• Coordinate product information and database updates for the assigned portfolio.

• Market, Customer & Competitive Insights

• Conduct qualitative and quantitative research to understand customer needs, preferences, and market trends.

• Work with Sales, specification teams, fabricators, dealers, OEMs, installers, and other stakeholders to capture market requirements.

• Establish relationships with key customers to gather feedback, support product adoption, and identify improvements.

• Monitor competitor products, pricing, positioning, and marketing strategies.

• Maintain competitive product comparisons to identify market opportunities and threats.

• Monitor relevant building trends, regulatory requirements, and emerging technologies.

• Go-to-Market, Pricing & Commercialization

• Develop product positioning, messaging, pricing, segmentation, and launch strategies.

• Partner with Marketing Communications to develop or localize launch materials.

• Coordinate cross-functional launch readiness and commercialization activities.

• Work with Finance to evaluate pricing, profitability, and product investment decisions.

• Support the planning and management of product-marketing budgets.

• Evaluate the performance and return on investment of product launches and related initiatives.

• Sales Enablement & Customer Engagement

• Develop sales tools and resources, including presentations, FAQs, product comparisons, and launch materials.

• Develop and deliver product training, presentations, and demonstrations.

• Maintain regular communication with Sales regarding product launches, updates, promotions, and discontinuations.

• Serve as the product subject-matter expert during customer meetings and product-line reviews.

• Participate in customer visits, trade shows, conferences, industry associations, and market-development programs.

• Product Performance & Reporting

• Define and track key performance indicators for the Exterior product portfolio.

• Monitor revenue, profitability, customer feedback, product adoption, and competitive performance.

• Prepare and deliver regular reports on product performance, market trends, risks, and opportunities.

• Recommend actions to improve product positioning, sales, profitability, customer satisfaction, and market competitiveness.