Product Manager

Who We Are

We help to create icons. We help to build marvels. Our products feature in some of the most iconic buildings in the world.

RAK Ceramics is one of the largest ceramics brands globally, specializing in ceramic and gres porcelain wall and floor tiles, sanitaryware, faucets, and tableware. Headquartered in the United Arab Emirates, we serve clients in over 150 countries through operational hubs in Europe, the Middle East and North Africa, Asia, North & South America, and Australia.

With over 12,000 employees from 40+ nationalities, we are a truly global and diverse organization. RAK Ceramics is publicly listed on the Abu Dhabi Securities Exchange (ADX) and the Dhaka Stock Exchange.

The Role

We are looking for a Product / Category Manager to join our Product Management team in Bangalore. This role will be responsible for driving the strategy, growth, profitability, and innovation of RAK Ceramics’ Sanitaryware, Bathware & Faucets portfolio in India.

The role will own the category P&L and portfolio strategy while leading product development from opportunity identification through launch and post-launch performance. The position will also drive route-to-retail, go-to-market execution, dealer enablement, retail activation, premiumisation, and innovation in partnership with Sales, Marketing, Supply Chain, Engineering, Procurement, Finance, and global innovation teams.

What You Will Be Doing

• Own the category P&L, strategy, marketing, and profitability for the Sanitaryware, Bathware & Faucets portfolio

• Develop and execute the annual category growth plan covering new product launches, portfolio expansion, and margin improvement

• Define portfolio architecture by identifying segments to enter, expand, rationalise, or reposition based on market insights, consumer needs, dealer feedback, and market visits

• Lead the end-to-end product development process, from opportunity identification and business case development through product development, launch, and post-launch performance

• Manage product cost targets from concept development through mass production

• Own the route-to-retail process, covering quotation, order management, planning, dispatch, and site installation

• Drive retail-led category growth beyond the traditional project channel

• Lead go-to-market execution including product positioning, launch narrative, channel readiness, dealer education, and retail merchandising

• Drive premiumisation of the portfolio through hardware, finishes, technology, and higher-value product tiers

• Build and maintain a strong innovation and product pipeline in collaboration with global innovation and local engineering teams

• Translate emerging technologies and market opportunities into differentiated, commercially viable products

• Drive digital enablement initiatives such as specification self-service and configurator tools for dealers and customers

• Build and lead a cross-functional team across product management and route-to-market

• Act as the custodian of product quality, brand positioning, portfolio architecture, and assortment

What We Are Looking For

Some of the key competencies required for the role include:

Functional

• Strong expertise in Product Management / Category Management with ownership of strategy, portfolio, and profitability

• Proven experience in P&L management and delivering category growth and margin improvement

• Strong understanding of product development, from opportunity identification and business case through launch and post-launch management

• Experience in route-to-market, supply chain, order management, planning, and retail execution

• Strong understanding of go-to-market strategy, channel readiness, dealer enablement, and retail activation

• Ability to develop portfolio architecture and make data-driven decisions on product expansion and rationalisation

• Strong understanding of premiumisation, product positioning, pricing, and assortment strategy

• Ability to work closely with Engineering, Design, Suppliers, Manufacturing, Procurement, Finance, Sales, Marketing, and Supply Chain teams

• Strong analytical and commercial skills with advanced proficiency in Excel and PowerPoint

• Exposure to ERP/SAP and PLM tools will be valuable

• Knowledge of CAD tools such as Creo, SolidWorks, or Siemens NX, along with DFMA/DFMEA exposure, will be an advantage.

Behavioural

• Strong business ownership with a commercial and customer-centric mindset

• Strategic thinker with the ability to translate market opportunities into actionable product and category plans

• Strong stakeholder management and cross-functional collaboration skills

• Ability to influence and work effectively with senior leadership, internal teams, dealers, distributors, suppliers, and external partners

• Data-driven and structured in decision-making

• Strong execution orientation with the ability to manage multiple priorities

• Innovative and open to emerging technologies, new product concepts, and changing market requirements

• Strong communication and presentation skills

• Ability to build, develop, and lead high-performing cross-functional teams

Our Ideal Match

• Graduate / B.Tech, with an MBA / PGDM in Marketing or General Management from a recognised institute

• 8+ years of experience in Product Management / Category Management with P&L and portfolio accountability

• Proven experience across product development and route-to-market / supply chain

• Experience in go-to-market, dealer enablement, and retail activation

• Industry experience in Sanitaryware, Bathware, Faucets, Tiles, Building Materials, or relevant industries will be valuable

• Advanced proficiency in MS Office, particularly Excel and PowerPoint

• Exposure to ERP/SAP and PLM tools

• Experience with CAD tools and DFMA/DFMEA will be an advantage

• Strong command of English and Hindi; knowledge of regional languages will be an advantage

RAK Ceramics is an Equal Opportunity Employer.

We do not discriminate on the basis of race, colour, religion, gender, nationality, disability, age, or marital status.