Digital Analyst - CRO

Your tasks Within the Doctolib B2B Performance Marketing team and as a Digital Analyst - CRO you are the expert on web and app analysis, SEA/SEO tools and conversion rate optimization on our B2B site. You empower the team, equipping them with the necessary tools and the ability to act on behavioral data, from the first click to conversion. You are responsible for the tracking plan, the experimentation platform, and the analyses that transform data into concrete improvements to the website, user journeys, and marketing campaigns. You operate in an AI-first environment, where AI is the default way of working, not an added layer.

Your responsibilities include, but are not limited to:

• 1. Web and app analysis

  • Take ownership and maintain the team's (Amplitude) web and app analytics stack

  • Define and govern the tracking plan: events, properties, validation processes, shared data dictionary

  • Ensuring end-to-end data quality, with automated monitoring and AI-powered anomaly detection as a foundation to minimize manual checks.

• 2. SEO and paid analysis

  • Build and maintain analytics for paid channels (Meta, Google) and SEO

  • Implement and monitor the conversion tracking infrastructure (cookie-based, Meta CAPI, Google Enhanced Conversions)

  • Analyze landing page performance by source: bounce rate, scroll depth, micro-conversions, message/page consistency

  • Produce actionable insights in collaboration with the paid & SEO teams and maintain performance tracking dashboards

• 3. User Journey Analysis

  • Analyze the complete user journey from first contact to conversion, across the web, the app, and sales touchpoints

  • Working with the Sales team to map the assisted conversion funnel: how marketing hands off to sales, and where the connection breaks down

  • Leveraging AI to analyze session recordings and heatmaps, identify barriers to conversion, and generate actionable recommendations

• 4. Conversion Rate Optimization (CRO) Experimentation & Optimization

  • Manage the experimentation program from start to finish: roadmap (ICE/PIE prioritization), multi-team governance (CRM, Website, Paid) to avoid conflicts between tests, systematic documentation of results

  • Ensuring the statistical rigor and significance of A/B tests: calculating sample size before launch, confidence intervals, and respecting the test duration before interpreting the results.

  • Leveraging AI to identify areas for improvement to test and quickly create multiple versions of content at scale

  • Translate winning tests into concrete optimization recommendations for the website and paid campaigns

The qualities expected for this position

You could be the next member of our team if you:

• You have 4 to 6 years of experience in web analytics, digital analytics, or CRO

• Master web and/or app analytics tools at an advanced level (Amplitude, Google Analytics, Mixpanel or equivalent), not just in reading, but in implementation: event definition, governance, data dictionary

• Have you already managed an A/B testing program from start to finish: prioritization, coordination between teams, documentation of results, and mastery of the associated statistical concepts (sample size, confidence intervals, validity of conclusions)?

• Have you produced user journey analyses connecting browsing behaviors and conversion results?

• You are comfortable working across Marketing, Product, Data, and Sales teams and making analytical topics accessible to non-technical audiences.

• Master English and French, both written and spoken.

It would be fantastic if you also had:

• An experience with AI tools applied to analytics (session summarization, hypothesis generation, content variations)

• Basic knowledge of tag management systems (GTM or equivalent) and conversion APIs (Meta CAPI, Google Enhanced Conversions)

• Proficiency in German (a real plus in Doctolib's international context)

Our offer

• An advantageous health insurance plan, 100% covered by Doctolib (basic plan), for employees and their children

• 25 days of paid leave and 12 to 14 days of RTT (reduced working time) per year

• A free mental health and personalized coaching program with our partner Moka.care

• 10 days per year of teleworking abroad possible

• Joining Doctolib's value-sharing plan, called DoctoGrowth

• Meal vouchers worth €8.50 per day, of which €4.50 is covered by Doctolib

• A comprehensive 3-month integration program including the Doctolib Academy and various training courses (languages, soft skills, technical skills)

• A subsidy from the works council to reimburse part of the registration fee for a sports club or creative activity

• A 50% reimbursement of public transport passes

• An additional month of leave on top of the statutory parental leave thanks to the