Digital Analytics Specialist
Digital Analytics, Experimentation
Location
Berlin, Germany
Work type
Onsite
Employment
Full Time
Experience
5-8 years
Compensation
Compensation not disclosed
Posted
1w ago
Summary and responsibilities
Role overview
Summary
This role involves implementing and maintaining digital tracking, troubleshooting issues, and analyzing data to support data-driven decision-making. The specialist will also play a key role in advancing experimentation and improving analytics infrastructure across SumUp.
About the team:
You’ll join the Digital Analytics team at SumUp, working closely with product, marketing, and analytics stakeholders across the company. The team plays a central role in enabling data-driven decision-making, with a strong focus on tracking, experimentation, and analytics infrastructure.
As SumUp continues to scale, experimentation is becoming a key priority. The team is investing in building a strong experimentation culture, improving tracking architecture, and enabling teams to run reliable A/B tests. You’ll collaborate with a wide range of teams—from Online Marketing to Product—helping them make better decisions through high-quality data and insights.
In this role, you’ll combine hands-on analytics work with stakeholder support and strategic improvements to our tracking and experimentation setup.
What you'll do:
Implement and maintain tracking using tools like Google Tag Manager, ensuring data quality and reliability
Support teams across the company by troubleshooting tracking issues and advising on best practices
Analyze data (e.g. GA4, BigQuery, Snowflake) to validate implementations and investigate inconsistencies
Contribute to improving our analytics infrastructure, including tagging architecture and data models
Play a key role in advancing experimentation at SumUp, supporting A/B testing initiatives and helping define best practices
Drive standardisation and governance in tracking and experimentation across teams
Create documentation, templates, and guidelines to scale knowledge and improve self-service
Engage with stakeholders across Product, Marketing, and Data to align on priorities and solutions
You’ll be great for this role if you have:
Strong experience with Google Analytics 4 (web and/or app) and Google Tag Manager
Solid understanding of tracking implementation, including server-side tagging
Experience working with SQL and basic data transformation (e.g. ETL processes)
Hands-on experience with A/B testing and a good understanding of the experimentation lifecycle
A product analytics mindset, with the ability to connect data to business impact
Experience working with cross-functional stakeholders and supporting non-technical teams
Strong problem-solving skills and the ability to balance reactive support with proactive improvements
Good understanding of privacy-first tracking (e.g. GDPR considerations)
Nice to have:
Experience with dbt or modern data tooling
Exposure to marketing analytics or campaign tracking
Experience helping scale experimentation practices or communities
Why you should join SumUp:
🌍 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup
🌈 Commitment to Diversity and Inclusion: Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
📚 A dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career through further education
🚀 Enrolment onto our VSOP program: You will own a stake in SumUp’s future success
💶 A corporate pension scheme where we match up to 20% of your contributions
🔄 30 Days Sabbatical: Enjoy the unique opportunity to take a well-deserved break with our 30 days sabbatical benefit after completing 3 years of employment with SumUp
🔗 Referral Bonus: Earn additional rewards by referring talented individuals to join the SumUp team
🚵🏾♂️ Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, relocation assistance, subsidised office lunches
Updated 1w ago
Candidate fit
Skills and qualifications
Additional skills
Experience
5-8 years
How this role is positioned
Role classification
Job domains
Industries
Employment
Full Time
Contract duration
Permanent
Hiring type
Direct
Global hiring
Location specific
Offer details
Compensation and benefits
Compensation
Compensation not disclosed
Benefits and perks
Location, schedule, and role shape
Work setup
Work conditions
Bandwidth profile
Context on the employer
Company snapshot
Company
SumUp
Team size
Growing team
Location
Berlin, Germany
At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 36 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.
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Digital Analytics Specialist
Berlin, Germany • Full Time