Anmasa Raises ₹30 Crore in Seed Funding to Expand Hyperlocal Fresh Staples Network

Anmasa Secures ₹30 Crore Seed Funding

Fresh staples startup Anmasa has raised ₹30 crore in a seed funding round led by Fireside Ventures, with participation from Blume Ventures, existing investors, and high-net-worth individuals (HNIs).

The company said the fresh capital will be used to expand its operations across India by strengthening its presence in Delhi-NCR, launching in Bengaluru, and entering additional metro markets. The funding will also support the development of its proprietary supply chain technology.

Expanding Hyperlocal Fresh Food Manufacturing

Founded to deliver freshly prepared staples on demand, Anmasa operates neighbourhood micro-factories that produce stone-ground flour, wood-pressed oils, and freshly milled spices only after customer orders are placed.

The company currently operates nine company-owned outlets across Gurugram and Noida and plans to expand to more than 15 stores during the current financial year. Bengaluru is expected to be the next market, followed by either Hyderabad or Pune.

Technology-Driven Supply Chain

Anmasa offers more than 200 SKUs across nine product categories, allowing customers to customize multigrain flour blends, grinding textures, and regional flour variants based on their preferences.

According to the company, 70% of its direct-to-consumer revenue comes from repeat customers, while approximately 85% of orders are placed online. The startup said all of its existing stores are EBITDA positive.

A significant portion of the new funding will be invested in building a technology-enabled supply chain that connects every store with a central processing hub, enabling each outlet to function as both a manufacturing and fulfillment center.

Growth Plans

With the latest investment, Anmasa has raised ₹47 crore to date. The company is targeting an exit annual recurring revenue (ARR) of ₹150 crore during the current financial year as it expands its hyperlocal fresh staples network.